Building a brand is something that even the biggest have struggled with; in 1985, Steve Jobs voted off the board of his own company as he wanted his company to combat the IBM PC with the highly sophisticated Macintosh, but his CEO, John Sculley, wanted Apple to focus on the lower-grade Apple II, which was supplied to schools, colleges, and other offices. A branding agency in India believes that the best way for a brand to develop is through holistic experiences, or by following the vision and mission statements and staying on the trajectory to reach the ultimate goal of the organization.

This showed the main aim of Apple under Steve Jobs: he wanted to compete at the top, whereas Sculley wanted to leave the segment entirely and let IBM dominate. Steve Jobs came back to Apple in 1997, and with that, he brought success back, purely down to his attitude and drive to be the best brand in the computing industry. He did what he aimed to do, and in 2018, Apple was the first company to reach a trillion-dollar valuation in the stock market. Sadly, Jobs wasn’t present to see his greatest creation flourish.

The story above wasn’t just a tearjerker or a puff piece; it was a story that proved that the brands that can weather tough times end up being the most powerful. Every brand has an ultimate goal that it hopes to achieve at some point in the future. The game of branding might played a little differently, but the game’s still the same. It’s about who can communicate their stories the best.

5 Tips from the Top Branding Agency in India

Purpose

This is a vital supplement for a brand to exist. The purpose for which a brand exists must be clearly defined. The problems it solves and the job it aims to complete must all communicated. For example, Gillette has made it its purpose to be the leading company for men’s grooming products and completely dominates its segment, as it has perfectly defined why the brand exists and what it aims to do.

Its slogan, “The best a man can get,” only amplifies its cause even further. Various studies have shown that 50% of consumers purchase products and services by considering the values of the brand and the impact it has made in the market. It is an entirely new consumer base and requires new creative ways to attract consumers. The best brand strategy companies strongly believe that the story a brand has plays a huge role in how customers perceive the brand.

Competitors

Analyzing competitors is the best way to understand where a company stands in the market. It can learn valuable information, such as things to do and things to avoid. It helps analyze the competitor’s strengths and weaknesses. This helps you find a gap in the market that you can exploit and make your own.

It helps you understand the strategy of the competitor, and what they’re doing differently. How you can make yourself more efficient with regard to that specific competitor.

Every segment will have competitors. You can count on the best brand strategy companies in Chennai to come up with solutions to dominate the market.

Audience

Each brand has its own target audience or demographic that it aims to sell its product. They are the primary consumers of a brand. For example, Nike started out as a company purely for athletes looking for maximum performance, but as it grew, it expanded and dominated the 15–40 age range for both men’s and women’s sporting equipment.

Not only do established athletes use Nike sports products for their workouts or for any particular sport they play, but Knowing your audience is extremely important, as the brand needs to know who it has to attract, and if it knows that, it can formulate the appropriate strategy with the help of a branding company.

USP 

It is essential for each brand or service to identify its USP in order to succeed in the market. It generally refers to a feature that distinguishes your brand from that of your competitors’ products. For Example, Audi has upgraded its Pre Sense assisted braking system, which may slow down an Audi car going at 25 or 40 mph in city traffic but can warn the driver via audio and visual cues of an impending collision with another vehicle. The system is capable of analyzing and perfectly predicting a collision before it happens. None of the other German car manufacturers have perfected the system.

Brand integration

The company must find a way to integrate its brand into all aspects of the business. This includes collateral for use around the office like notebooks, pens, ID cards, and t-shirts. The office space should decorate according to the vibe of the brand. For example, Google’s headquarters is based in Mountain View, California. Shuttles on the campus run on 95% petroleum fuel and 5% biodiesel, covering a total area of 42 acres. The campus is home to 13 different types of workstations, which are intended to be cozy and encourage employees to do their work. No specific attire is required. Employees given the freedom to dress as they want. They promote comfort and being yourself. Collaterals designed by the best branding agencies in Chennai.