Due to the pandemic causing major changes in the global markets and affecting the way business done effectively, boardroom meetings have become Zoom calls with people 1000 kilometres away or even on a different continent at times. The world has changed, as we can pretty much classify the world as a set of dominoes. One incident can change everything and affect everything we know about the world. The world was already on a digital trajectory, but the coronavirus pandemic has amplified these effects and put the world on a new trajectory entirely backed by digital mediums. With this new medium, we often see new challenges. Here are 5 ideas from digital marketing agencies.

Local Search Marketing

Local Search Marketing is basically putting your brand on the map and conducting searches in a location-centric setting. When a consumer is in the vicinity of your brand and searches for a particular service or product, local search marketing helps put your brand at the top of the search lists. It is usually also called local SEO, but it does more than just optimise for search engines. This idea based on navigation apps like Google Maps, which are widely used around the world while travelling. The main aim is to make your brand appear properly in relevant searches. An important segment for this idea to work to your advantage is the accurate input of categories. The category has to be perfectly related to your product or service. Most advertising agencies in Chennai support this idea.

Use of Accurate Hashtags

While browsing through social media, we usually see a lot of hashtags. These hashtags are usually used to relate the post to a certain category. It is a label used to help make the post more prominent if the word or topic in the hashtag is searched on a particular platform. For example, during a Formula 1 race at Silverstone in England, they ask all viewers to tweet their comments on the race using the hashtag #BritishGP. This helps to funnel all tweets regarding the British GP into one place. It is an effective model and is mostly used on social media platforms like Twitter, Instagram, and Pinterest. Instagram even made it possible to follow hashtags to stay updated on the topic. Twitter’s search bar can allow one to search for the topic with the hashtag. Most digital marketing agencies in Chennai will help you overcome this hashtag hurdle.

Website Optimisation

There are nearly 2 billion websites registered in the world today. According to statistics, only 400 million of them are still active, with the remaining 80% inactive. A simple reason why this happened is due to the changing landscape of the world: no one can survive by following the same strategies and surviving in this competitive market. Brand strategy companies in India suggest focusing on optimising websites for the user. Focusing only on UX, or user experience, basically means quicker load times, perfect and crisp content, lots of links, and mobile optimisation. Due to the variety of mediums available to access the internet nowadays, websites need to optimised for both desktops and smartphones. They might be two separate designs, but they need to be done. As per statistics, nearly 46% of users leave websites due to slow loading times.

Use of Keywords

Just like hashtags, keywords are equally important for the success of any content online. Keywords are also a form of content funnelling. They help with SEO and provide a boost to all products and services available online that contain the keywords that are most searched online. Keywords and hashtags are effectively the same thing but have different applications, as keywords need to incorporate into the content, whereas hashtags have to added at the end to help organise the post on the mentioned topic. To help promote the usage of keywords, Google introduced the PPC business model. It is basically pay per click; the search engine features your keyword at the top of the search list and only charges you when the words clicked on and redirected to the website. It is a smart idea and a concept that has been pretty successful.

Reputation Management (SERM)

Search Engine Reputation Management, or SERM for short, is very vital to any company’s survival online. In this age of digital media, users tend to favour websites or companies that have good reviews online. The goodwill only counts for how good they look online. The key factor in this is that, if there are any negative reviews, no one cares why they are present. It might have been a troll or just a fake review, but due to the vast variety of options to choose from, consumers are spoiled for choice and tend to search for an alternative with ease. To maintain a good reputation online, the brand has to be very vigilant with the content that is put out; all of it should be clean and fact-checked. The online reputation of a company built on the foundation of the content it puts out.

Digital Marketing Agencies in India

These were the ideas provided by the best advertising agency in Chennai, Birth Marque. Five suggestions above will make it easier for businesses to enter the digital sphere.