Duh! How else were you going to make your business grow? By watering it? What’s a brand without branding?

 Branding! Branding Company in India!  Wow, all of these words conjured up this one beautiful scenario in my mind.

Introduction

So I had this big family wedding coming up, and despite having a wardrobe full of clothes, I couldn’t find anything to wear, so I decided to visit a few online shopping sites to stay in the limelight. I spent at least an hour and a half on these popular and unpopular sites… So, what happened next? Did I click the buy button on any of these? A big fat no! Because somewhere deep inside my empty, hollow skull was this figure wearing a shimmering aqua blue skirt from ‘’H&M India”.

Maybe I saw it just last week, or it could have been the week before or even months ago. But how is the image still as good as new in my head, and why didn’t I like any of these amazing-looking outfits from these other sites? Then I remembered something my dad used to say to me every time he took me shopping: ’You don’t care about the cost, the fabric, or anything; you only care about the brand because you want to brag about it to your friends”. Unfortunately, that is the case. All the world cares about is the reputation one carries.

Build Your Brand with us Branding company in India

You can’t build a great building on a weak foundation. You must have a solid foundation if you’re going to have a strong superstructure. Branding is the foundation for any startup business. The deeper the roots, the better prepared they are for battle. Your branding strategy should be in line with your objectives. It should draw out the different shades of your company and be transparent enough for people to plant their trust there. Corporate branding agencies establish a strong base for their potential clients in order to demonstrate their worth.

Do you want a lovely white horse or a unicorn? Quick! Tell me which one you want, a genie inquires.

What would you say? Would you prefer a white horse with four legs and a tail that looks just like any other animal or a unicorn with a rainbow-colored horn? If I were you, I’d choose the unicorn without hesitation. When your alternative option is not even from the same planet as you, why settle for something that is identical to what your neighbor has? When there are unicorns to be had, why bother with horses?

Show the world that your options are far fewer than what your competitors can offer. Platter your delicacies in a way they could never say no! Be the unicorn with the rainbow head! Make your offer!

The “Dog and Cat” Category

Knowing the difference between a cat person and a dog person is just as vital as knowing that there’s a third category that people fall into—the dog and cat person category. Do you say it’s confusing and irrelevant? Let me help you there!

 Your business donates half of its services to ‘The Dog Person Category and the other half to ‘The Cat Person Category’. What you’re ignoring here is the 3rd category to which you have absolutely nothing to contribute, which by default puts you back with those other wannabe companies that offer the same old thing. All I’m saying is, ‘Know your target audience’. Create the unicorn they desire. Be the person that dogs and cats want you to be. Be the company they are proud to promote! Become the ideal!

 Know what your business stands for! Recognize your customers! Be different, almost surreal!

Need assistance in boosting your startup business? No worries! Reach out to Birth Marque, one of the top branding companies in India.